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Apex Alpha Mentality
Project Type
Jewelry line design
The Apex Alpha Mentality line is a line created by that company’s owner, my younger brother. He gave me the idea to find “bigger beads”. Up to that point I was only working with 6, 8, 10 and 12mm beads/stones, still making nice pieces but after his suggestion, I found the 20mm stones. It opened a door to a whole new line. “Akuma Red” was the first created and it is actually my brother’s design. What places a piece in the AAM line is the use of 20mm stones. Welcome to the big boys club😂🤙🏿


























































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